Flavorite Hydroponic Tomatoes -

9 March 2004

HMG Joins Flavorite Strength  

Flavorite and Horticultural Management Group (HMG) have formed a strategic alliance that will ensure the national year round supply of premium Hydroponic tomatoes. HMG has invested an initial $5,000,000 into it’s site at Bundaberg, which will see the expansion of the site increase from 13000 m2 to reach 33,000 m2, with a ‘state of the art’ pack house attached. The new facility will be producing from April 2004. The deal is closely aligned to Flavorite’s new 4-hectare glasshouse development in Victoria.

Flavorite will exclusively market the fruit produced from this agreement, as well as provide technical advice in the greenhouse and packing shed. HMG is adopting the high standards of Flavorite to produce both truss and premium single tomatoes to the exacting FLAVORITE quality specification. The development of a ‘northern’ Warragul greenhouse facility will ensure that consumers can purchase great tasting summer quality tomatoes during winter.

Chris O’Connor of HMG said that the reason that HMG were prepared to aligning themselves exclusively with Flavorite, was due to the commitment that Warren Nichol and Mark Millis had to the industry. The fact that Flavorite has a long term industry vision, focused on quality, and is a significant grower in their own right, vertically integrated, with direct contact to the supermarkets and wholesale markets, removed many of the business risks for HMG. The ongoing significance of the partnership lies in the commitment of HMG to invest a further $10,000,000 over the next five years to increase the Bundaberg greenhouse area to around 100,000 m2.

Directors of both groups believe that the synergy that exists between management and production combined with this strategic alliance will ensure that Flavorite continues to make its mark on the Australian horticultural scene over the next five years and beyond.

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